Bouclair

OVERVIEW

Bouclair partnered with Rodeo FX to craft a striking urban showcase for the grand opening of its flagship store in Griffintown. Over time, we refreshed the animations and content to keep the cityscape alive. Displayed on Montreal’s largest outdoor screen, the visuals invite passersby to engage with an interactive and immersive experience.

ROLE

ROLE

ROLE

Art Direction
3D Motion Design

Art Direction
3D Motion Design

CLIENT

CLIENT

Bouclair

Bouclair

AGENCY/STUDIO

AGENCY/STUDIO

Rodeo FX
Anecdote
Doki

Rodeo FX
Anecdote
Doki

We developed a custom visual language inspired by the organic spread of the Cordyceps fungus. Through layered textures, seamless transitions, and precise architectural integration, the building appeared to come alive, blurring the line between digital narrative and physical structure.

We developed a custom visual language inspired by the organic spread of the Cordyceps fungus. Through layered textures, seamless transitions, and precise architectural integration, the building appeared to come alive, blurring the line between digital narrative and physical structure.

Fungal Luminescence

Unreleased Footage

One of the project’s key challenges was to incorporate unreleased footage from The Last of Us into the visual experience, while maintaining the tension, the pacing, and the emotional weight of the series. We crafted bespoke transitions to embed these exclusive scenes seamlessly into the projection mapping, using the building’s geometry to amplify key moments.

One of the project’s key challenges was to incorporate unreleased footage from The Last of Us into the visual experience, while maintaining the tension, the pacing, and the emotional weight of the series. We crafted bespoke transitions to embed these exclusive scenes seamlessly into the projection mapping, using the building’s geometry to amplify key moments.

Production —  Julia Nau, Alexandre Rousseau
Creative Direction   —  Anecdote
Art Direction   —  Vincent Raineri, Sebastien Camden, Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Motion Design 3D  —  Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Sound Design  —  Michael Anctil
Programming  —  Samuel Tremblay

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!