Bouclair

OVERVIEW

Bouclair partnered with Rodeo FX to craft a striking urban showcase for the grand opening of its flagship store in Griffintown. Over time, we refreshed the animations and content to keep the cityscape alive. Displayed on Montreal’s largest outdoor screen, the visuals invite passersby to engage with an interactive and immersive experience.

ROLE

ROLE

ROLE

Art Direction
3D Motion Design

Art Direction
3D Motion Design

CLIENT

CLIENT

Bouclair

Bouclair

AGENCY/STUDIO

AGENCY/STUDIO

Rodeo FX
Anecdote
Doki

Rodeo FX
Anecdote
Doki

The installation plays with perpetual motion, transforming gravity into a hypnotic visual dance. Each captive sphere becomes a note in a dynamic score, where bounces and oscillations compose a poetry in movement.

The installation plays with perpetual motion, transforming gravity into a hypnotic visual dance. Each captive sphere becomes a note in a dynamic score, where bounces and oscillations compose a poetry in movement.

Kinetic Poetry

Digital Mosaic

The digital mural unfolds across 35 screens, assembled to form a modern mosaic. Between these panels, LED tubes punctuate the composition with luminous pulses, creating a link between pixels and light.

The digital mural unfolds across 35 screens, assembled to form a modern mosaic. Between these panels, LED tubes punctuate the composition with luminous pulses, creating a link between pixels and light.

Kinetic elements interact in a dynamic play of light, textures, and color across the installation. The vibrant hues emphasize the movement and physicality of the spheres, creating layers of visual depth and energy.

Kinetic elements interact in a dynamic play of light, textures, and color across the installation. The vibrant hues emphasize the movement and physicality of the spheres, creating layers of visual depth and energy.

Bouncing Colors

Spatial Audio

With four distinct audio channels, the installation offers an immersive sound experience where every sound finds its place in space. The main challenge was to reproduce the subtle noises of the moving spheres without creating cacophony, while integrating a meditative soundscape that envelops the listener.

With four distinct audio channels, the installation offers an immersive sound experience where every sound finds its place in space. The main challenge was to reproduce the subtle noises of the moving spheres without creating cacophony, while integrating a meditative soundscape that envelops the listener.

Production —  Julia Nau, Alexandre Rousseau
Creative Direction   —  Anecdote
Art Direction   —  Vincent Raineri, Sebastien Camden, Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Motion Design 3D  —  Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Sound Design  —  Michael Anctil
Programming  —  Samuel Tremblay

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!