Bouclair

OVERVIEW

Bouclair partnered with Rodeo FX to craft a striking urban showcase for the grand opening of its flagship store in Griffintown. Over time, we refreshed the animations and content to keep the cityscape alive. Displayed on Montreal’s largest outdoor screen, the visuals invite passersby to engage with an interactive and immersive experience.

ROLE

ROLE

ROLE

Art Direction
3D Motion Design

Art Direction
3D Motion Design

CLIENT

CLIENT

Bouclair

Bouclair

AGENCY/STUDIO

AGENCY/STUDIO

Rodeo FX
Anecdote
Doki

Rodeo FX
Anecdote
Doki

Layered, intertwined forms move in playful waves and twists, creating a rhythmic dance across the screen. Vibrant colors amplify the feeling of delight, turning every motion into a visual exclamation. The repetition of shapes evokes energy and joy, reflecting the positive reactions of Bouclair’s audience.

Layered, intertwined forms move in playful waves and twists, creating a rhythmic dance across the screen. Vibrant colors amplify the feeling of delight, turning every motion into a visual exclamation. The repetition of shapes evokes energy and joy, reflecting the positive reactions of Bouclair’s audience.

Wordplay

Playful Spaces

The silhouette of a house becomes a canvas for exploration, where shapes, textures, and colors float and bend as if defying gravity.

The silhouette of a house becomes a canvas for exploration, where shapes, textures, and colors float and bend as if defying gravity.

Production —  Julia Nau, Alexandre Rousseau
Creative Direction   —  Anecdote
Art Direction   —  Vincent Raineri, Sebastien Camden, Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Motion Design 3D  —  Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Sound Design  —  Michael Anctil
Programming  —  Samuel Tremblay

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!