Bouclair

OVERVIEW

Bouclair partnered with Rodeo FX to craft a striking urban showcase for the grand opening of its flagship store in Griffintown. Over time, we refreshed the animations and content to keep the cityscape alive. Displayed on Montreal’s largest outdoor screen, the visuals invite passersby to engage with an interactive and immersive experience.

ROLE

ROLE

ROLE

Art Direction
3D Motion Design

Art Direction
3D Motion Design

CLIENT

CLIENT

Bouclair

Bouclair

AGENCY/STUDIO

AGENCY/STUDIO

Rodeo FX
Anecdote
Doki

Rodeo FX
Anecdote
Doki

Designed for an ambitious setup featuring a massive LED wall at the back of the stage, along with additional screens on the floor and ceiling, the visuals played with perspective, light, and reflection to immerse the audience in a dreamlike atmosphere.

Designed for an ambitious setup featuring a massive LED wall at the back of the stage, along with additional screens on the floor and ceiling, the visuals played with perspective, light, and reflection to immerse the audience in a dreamlike atmosphere.

Innovative Stage Design

Singing Lights

Each visual sequence was designed to interact with the music, light and form becoming extensions of the band’s performance. The monolithic structures came alive, pulsing and shimmering in sync with the rhythm, creating moments where the stage itself seemed to sing.

Each visual sequence was designed to interact with the music, light and form becoming extensions of the band’s performance. The monolithic structures came alive, pulsing and shimmering in sync with the rhythm, creating moments where the stage itself seemed to sing.

Production —  Julia Nau, Alexandre Rousseau
Creative Direction   —  Anecdote
Art Direction   —  Vincent Raineri, Sebastien Camden, Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Motion Design 3D  —  Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Sound Design  —  Michael Anctil
Programming  —  Samuel Tremblay

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!