Bouclair

OVERVIEW

Bouclair partnered with Rodeo FX to craft a striking urban showcase for the grand opening of its flagship store in Griffintown. Over time, we refreshed the animations and content to keep the cityscape alive. Displayed on Montreal’s largest outdoor screen, the visuals invite passersby to engage with an interactive and immersive experience.

ROLE

ROLE

ROLE

Art Direction
3D Motion Design

Art Direction
3D Motion Design

CLIENT

CLIENT

Bouclair

Bouclair

Every element was designed to blend seamlessly into the Rainbow Six universe, from the pacing to the visual language. The goal was to create a dynamic and playful motion piece that captures the game’s energy while keeping every new feature clear and easy to understand.

Every element was designed to blend seamlessly into the Rainbow Six universe, from the pacing to the visual language. The goal was to create a dynamic and playful motion piece that captures the game’s energy while keeping every new feature clear and easy to understand.

Aimed Creativity

Production —  Julia Nau, Alexandre Rousseau
Creative Direction   —  Anecdote
Art Direction   —  Vincent Raineri, Sebastien Camden, Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Motion Design 3D  —  Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Sound Design  —  Michael Anctil
Programming  —  Samuel Tremblay

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!