Bouclair

OVERVIEW

Bouclair partnered with Rodeo FX to craft a striking urban showcase for the grand opening of its flagship store in Griffintown. Over time, we refreshed the animations and content to keep the cityscape alive. Displayed on Montreal’s largest outdoor screen, the visuals invite passersby to engage with an interactive and immersive experience.

ROLE

ROLE

ROLE

Art Direction
3D Motion Design

Art Direction
3D Motion Design

CLIENT

CLIENT

Bouclair

Bouclair

AGENCY/STUDIO

AGENCY/STUDIO

Rodeo FX
Anecdote
Doki

Rodeo FX
Anecdote
Doki

Spanning 16 000 square feet of ice, this large-scale interactive experience built around three distinct visual worlds invite audiences of all ages to reconnect with the child within through movement and collective play.

Spanning 16 000 square feet of ice, this large-scale interactive experience built around three distinct visual worlds invite audiences of all ages to reconnect with the child within through movement and collective play.

Three Worlds. One Playground.

Interactive Ice Rink

The rink becomes an ever-evolving interactive artwork, where each skater’s path generates playful real-time interactions. Shaped by the energy and movement of the crowd, every session becomes a unique collective experience.

The rink becomes an ever-evolving interactive artwork, where each skater’s path generates playful real-time interactions. Shaped by the energy and movement of the crowd, every session becomes a unique collective experience.

Set in the heart of Montréal’s Quartier des Spectacles, the project reimagines the rink as a playful experience where light, movement, and play come together to spark wonder and collective joy.

Set in the heart of Montréal’s Quartier des Spectacles, the project reimagines the rink as a playful experience where light, movement, and play come together to spark wonder and collective joy.

Collective Experience

Production —  Julia Nau, Alexandre Rousseau
Creative Direction   —  Anecdote
Art Direction   —  Vincent Raineri, Sebastien Camden, Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Motion Design 3D  —  Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Sound Design  —  Michael Anctil
Programming  —  Samuel Tremblay

Smooth Scroll
This will hide itself!