Olympic Games Paris 2024

OVERVIEW

Created for the Paris 2024 Olympic Games, this projection-mapping experience brought the spirit of street art to life on sports courts. Inspired by graffiti and urban culture, the show echoes the raw energy of the streets and the momentum of the Games.

ROLE

ROLE

ROLE

Art Direction
Motion Design

Art Direction
Motion Design

AGENCY

AGENCY

CTV
Videlio
Paris 2024

CTV
Videlio
Paris 2024

AGENCY/STUDIO

AGENCY/STUDIO

Superbien
Doki

Superbien
Doki

At the crossroads of street art and digital performance, this projection-mapping piece transforms sports courts into a dynamic canvas. One of the main challenges was to design an experience that remained impactful and enjoyable for everyone in the arena, with a full 360° view around the court.

At the crossroads of street art and digital performance, this projection-mapping piece transforms sports courts into a dynamic canvas. One of the main challenges was to design an experience that remained impactful and enjoyable for everyone in the arena, with a full 360° view around the court.

Urban Creativity

Mixed techniques

The official Paris 2024 branding was creatively integrated into the piece using a mix of 2D vector design and 3D techniques, allowing us to play with depth and volume to craft impactful transitions and bold visual effects.

The official Paris 2024 branding was creatively integrated into the piece using a mix of 2D vector design and 3D techniques, allowing us to play with depth and volume to craft impactful transitions and bold visual effects.

Creative Directors  —  Alex Mestrot, Jean-Pierre Sastre, Marine Legallicier, Alberto Ramirez, Pierce Gibson
Executive Producer  —  Marie-Cecile Flageul
Head of Operations  —  Nicolas Lim
Senior Producer  —  Natacha Simon
Producers  —  Juliette Bellé, Léa Briard, Benjamin Nortey, Pebbles Russell, Mélanie Zenou
Asset/Media Manager  —  Benjamin Nortey
Technical Director  —  Nick Whitehead
Motion Designers  —  Stefano Gemmellaro, Jean-Christophe Henry, Josselin Bey, Morgan Beauvais, Clément Boghossian, Antoine Caecke, Louis Crevier, Benjamin Corchet, Lucas Marin-Matholaz, Sophie Lambert, Victor Neon, Antoine Rault.
Soundscape  —  Start-Rec
Captation  —  Chloe Ross
Video Editing  —  Chiara Collin-D'Augelli
Copywriting  —  Pebbles Russell

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!