Snapchat NewFront Keynote

OVERVIEW

For Snapchat’s NewFronts 2025, we brought the keynote to life with a complete set of animated visuals for this flagship event. From bold animations to inventive scene-to-scene transitions, every frame was built to capture attention and keep the momentum alive.

ROLE

ROLE

ROLE

Creative & Art Direction
Motion Lead

Creative & Art Direction
Motion Lead

AGENCY

AGENCY

Superbien

Superbien

AGENCY/STUDIO

AGENCY/STUDIO

Doki

Doki

At the crossroads of street art and digital performance, this projection-mapping piece transforms sports courts into a dynamic canvas. One of the main challenges was to design an experience that remained impactful and enjoyable for everyone in the arena, with a full 360° view around the court.

At the crossroads of street art and digital performance, this projection-mapping piece transforms sports courts into a dynamic canvas. One of the main challenges was to design an experience that remained impactful and enjoyable for everyone in the arena, with a full 360° view around the court.

Urban Creativity

Mixed techniques

The official Paris 2024 branding was creatively integrated into the piece using a mix of 2D vector design and 3D techniques, allowing us to play with depth and volume to craft impactful transitions and bold visual effects.

The official Paris 2024 branding was creatively integrated into the piece using a mix of 2D vector design and 3D techniques, allowing us to play with depth and volume to craft impactful transitions and bold visual effects.

Creative & ART Direction  —  Pierce Gibson, Jean-Christophe Henry, Alberto Ramirez
Motion Design  —  Hugo Brochard-Fournel, Simon Taulelle, Josselin Bey, Stefano Gemmellaro, Jean-Christophe Henry, Alberto Ramirez
Executive Producer  —  Marie-Cecile Flageul
Producers —  Benjamin Nortey, Théo Ulrich
Asset/Media Manager  —  Benjamin Nortey
Technical Director  —  Baptiste Lassaigne

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!