Snapchat NewFront Keynote

OVERVIEW

For Snapchat’s NewFronts 2025, we brought the keynote to life with a complete set of animated visuals for this flagship event. From bold animations to inventive scene-to-scene transitions, every frame was built to capture attention and keep the momentum alive.

ROLE

ROLE

ROLE

Creative & Art Direction
Motion Lead

Creative & Art Direction
Motion Lead

CLIENT

CLIENT

Superbien

Superbien

AGENCY/STUDIO

AGENCY/STUDIO

Doki

Doki

We developed a custom visual language inspired by the organic spread of the Cordyceps fungus. Through layered textures, seamless transitions, and precise architectural integration, the building appeared to come alive, blurring the line between digital narrative and physical structure.

We developed a custom visual language inspired by the organic spread of the Cordyceps fungus. Through layered textures, seamless transitions, and precise architectural integration, the building appeared to come alive, blurring the line between digital narrative and physical structure.

Fungal Luminescence

Unreleased Footage

One of the project’s key challenges was to incorporate unreleased footage from The Last of Us into the visual experience, while maintaining the tension, the pacing, and the emotional weight of the series. We crafted bespoke transitions to embed these exclusive scenes seamlessly into the projection mapping, using the building’s geometry to amplify key moments.

One of the project’s key challenges was to incorporate unreleased footage from The Last of Us into the visual experience, while maintaining the tension, the pacing, and the emotional weight of the series. We crafted bespoke transitions to embed these exclusive scenes seamlessly into the projection mapping, using the building’s geometry to amplify key moments.

Creative & ART Direction  —  Pierce Gibson, Jean-Christophe Henry, Alberto Ramirez
Motion Design  —  Hugo Brochard-Fournel, Simon Taulelle, Josselin Bey, Stefano Gemmellaro, Jean-Christophe Henry, Alberto Ramirez
Executive Producer  —  Marie-Cecile Flageul
Producers —  Benjamin Nortey, Théo Ulrich
Asset/Media Manager  —  Benjamin Nortey
Technical Director  —  Baptiste Lassaigne

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!