Snapchat NewFront Keynote

OVERVIEW

For Snapchat’s NewFronts 2025, we brought the keynote to life with a complete set of animated visuals for this flagship event. From bold animations to inventive scene-to-scene transitions, every frame was built to capture attention and keep the momentum alive.

ROLE

ROLE

ROLE

Creative & Art Direction
Motion Lead

Creative & Art Direction
Motion Lead

CLIENT

CLIENT

Superbien

Superbien

AGENCY/STUDIO

AGENCY/STUDIO

Doki

Doki

The installation plays with perpetual motion, transforming gravity into a hypnotic visual dance. Each captive sphere becomes a note in a dynamic score, where bounces and oscillations compose a poetry in movement.

The installation plays with perpetual motion, transforming gravity into a hypnotic visual dance. Each captive sphere becomes a note in a dynamic score, where bounces and oscillations compose a poetry in movement.

Kinetic Poetry

Digital Mosaic

The digital mural unfolds across 35 screens, assembled to form a modern mosaic. Between these panels, LED tubes punctuate the composition with luminous pulses, creating a link between pixels and light.

The digital mural unfolds across 35 screens, assembled to form a modern mosaic. Between these panels, LED tubes punctuate the composition with luminous pulses, creating a link between pixels and light.

Kinetic elements interact in a dynamic play of light, textures, and color across the installation. The vibrant hues emphasize the movement and physicality of the spheres, creating layers of visual depth and energy.

Kinetic elements interact in a dynamic play of light, textures, and color across the installation. The vibrant hues emphasize the movement and physicality of the spheres, creating layers of visual depth and energy.

Bouncing Colors

Spatial Audio

With four distinct audio channels, the installation offers an immersive sound experience where every sound finds its place in space. The main challenge was to reproduce the subtle noises of the moving spheres without creating cacophony, while integrating a meditative soundscape that envelops the listener.

With four distinct audio channels, the installation offers an immersive sound experience where every sound finds its place in space. The main challenge was to reproduce the subtle noises of the moving spheres without creating cacophony, while integrating a meditative soundscape that envelops the listener.

Creative & ART Direction  —  Pierce Gibson, Jean-Christophe Henry, Alberto Ramirez
Motion Design  —  Hugo Brochard-Fournel, Simon Taulelle, Josselin Bey, Stefano Gemmellaro, Jean-Christophe Henry, Alberto Ramirez
Executive Producer  —  Marie-Cecile Flageul
Producers —  Benjamin Nortey, Théo Ulrich
Asset/Media Manager  —  Benjamin Nortey
Technical Director  —  Baptiste Lassaigne

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!