Snapchat NewFronts Keynote

OVERVIEW

For Snapchat’s NewFronts 2025, we brought the keynote to life with a complete set of animated visuals for this flagship event. From bold animations to inventive scene-to-scene transitions, every frame was built to capture attention and keep the momentum alive.

ROLE

ROLE

ROLE

Creative & Art Direction
Motion Lead

Creative & Art Direction
Motion Lead

CLIENT

CLIENT

Snapchat

Snapchat

AGENCY/STUDIO

AGENCY/STUDIO

Superbien
Doki

Superbien
Doki

Spanning 16 000 square feet of ice, this large-scale interactive experience built around three distinct visual worlds invite audiences of all ages to reconnect with the child within through movement and collective play.

Spanning 16 000 square feet of ice, this large-scale interactive experience built around three distinct visual worlds invite audiences of all ages to reconnect with the child within through movement and collective play.

Three Worlds. One Playground.

Interactive Ice Rink

The rink becomes an ever-evolving interactive artwork, where each skater’s path generates playful real-time interactions. Shaped by the energy and movement of the crowd, every session becomes a unique collective experience.

The rink becomes an ever-evolving interactive artwork, where each skater’s path generates playful real-time interactions. Shaped by the energy and movement of the crowd, every session becomes a unique collective experience.

Set in the heart of Montréal’s Quartier des Spectacles, the project reimagines the rink as a playful experience where light, movement, and play come together to spark wonder and collective joy.

Set in the heart of Montréal’s Quartier des Spectacles, the project reimagines the rink as a playful experience where light, movement, and play come together to spark wonder and collective joy.

Collective Experience

Creative & ART Direction  —  Pierce Gibson, Jean-Christophe Henry, Alberto Ramirez
Motion Design  —  Hugo Brochard-Fournel, Simon Taulelle, Josselin Bey, Stefano Gemmellaro, Jean-Christophe Henry, Alberto Ramirez
Executive Producer  —  Marie-Cecile Flageul
Producers —  Benjamin Nortey, Théo Ulrich
Asset/Media Manager  —  Benjamin Nortey
Technical Director  —  Baptiste Lassaigne

Smooth Scroll
This will hide itself!