TVA Nouvelles

OVERVIEW

As part of the complete rebranding of TVA’s visual identity, the new opening sequence for TVA Nouvelles, Quebec’s most iconic news channel, was developed, along with an adapted visual kit designed for the studio screens behind the hosts.

ROLE

ROLE

ROLE

Motion Design

Motion Design

CLIENT

CLIENT

TVA & Ilot Marketing

TVA & Ilot Marketing

AGENCY/STUDIO

AGENCY/STUDIO

Caserne

Caserne

We developed a custom visual language inspired by the organic spread of the Cordyceps fungus. Through layered textures, seamless transitions, and precise architectural integration, the building appeared to come alive, blurring the line between digital narrative and physical structure.

We developed a custom visual language inspired by the organic spread of the Cordyceps fungus. Through layered textures, seamless transitions, and precise architectural integration, the building appeared to come alive, blurring the line between digital narrative and physical structure.

Fungal Luminescence

Unreleased Footage

One of the project’s key challenges was to incorporate unreleased footage from The Last of Us into the visual experience, while maintaining the tension, the pacing, and the emotional weight of the series. We crafted bespoke transitions to embed these exclusive scenes seamlessly into the projection mapping, using the building’s geometry to amplify key moments.

One of the project’s key challenges was to incorporate unreleased footage from The Last of Us into the visual experience, while maintaining the tension, the pacing, and the emotional weight of the series. We crafted bespoke transitions to embed these exclusive scenes seamlessly into the projection mapping, using the building’s geometry to amplify key moments.

Creative Direction   —  Philippe Gariépy
Art Direction   —  Caserne
Motion Design  —  Jean-Christophe Henry, Philippe Gariépy
Sound Design  —  Parade

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!