TVA Nouvelles

OVERVIEW

As part of the complete rebranding of TVA’s visual identity, the new opening sequence for TVA Nouvelles, Quebec’s most iconic news channel, was developed, along with an adapted visual kit designed for the studio screens behind the hosts.

ROLE

ROLE

ROLE

Motion Design

Motion Design

CLIENT

CLIENT

TVA & Ilot Marketing

TVA & Ilot Marketing

AGENCY/STUDIO

AGENCY/STUDIO

Caserne

Caserne

The installation plays with perpetual motion, transforming gravity into a hypnotic visual dance. Each captive sphere becomes a note in a dynamic score, where bounces and oscillations compose a poetry in movement.

The installation plays with perpetual motion, transforming gravity into a hypnotic visual dance. Each captive sphere becomes a note in a dynamic score, where bounces and oscillations compose a poetry in movement.

Kinetic Poetry

Digital Mosaic

The digital mural unfolds across 35 screens, assembled to form a modern mosaic. Between these panels, LED tubes punctuate the composition with luminous pulses, creating a link between pixels and light.

The digital mural unfolds across 35 screens, assembled to form a modern mosaic. Between these panels, LED tubes punctuate the composition with luminous pulses, creating a link between pixels and light.

Kinetic elements interact in a dynamic play of light, textures, and color across the installation. The vibrant hues emphasize the movement and physicality of the spheres, creating layers of visual depth and energy.

Kinetic elements interact in a dynamic play of light, textures, and color across the installation. The vibrant hues emphasize the movement and physicality of the spheres, creating layers of visual depth and energy.

Bouncing Colors

Spatial Audio

With four distinct audio channels, the installation offers an immersive sound experience where every sound finds its place in space. The main challenge was to reproduce the subtle noises of the moving spheres without creating cacophony, while integrating a meditative soundscape that envelops the listener.

With four distinct audio channels, the installation offers an immersive sound experience where every sound finds its place in space. The main challenge was to reproduce the subtle noises of the moving spheres without creating cacophony, while integrating a meditative soundscape that envelops the listener.

Creative Direction   —  Philippe Gariépy
Art Direction   —  Caserne
Motion Design  —  Jean-Christophe Henry, Philippe Gariépy
Sound Design  —  Parade

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!