Vuse Campaigns

OVERVIEW

A series of brand films and interactive installations created for Vuse, bringing the products to life through bold motion design and immersive visual storytelling. From cinematic brand videos to large-scale experiences at the Toronto flagship store, each piece explores the brand’s identity across distinct creative worlds.

ROLE

ROLE

ROLE

Creative & Art Direction
Motion Design

Creative & Art Direction
Motion Design

AGENCY

AGENCY

Vuse

Vuse

AGENCY/STUDIO

AGENCY/STUDIO

YHP/HOP
Doki

YHP/HOP
Doki

At the crossroads of street art and digital performance, this projection-mapping piece transforms sports courts into a dynamic canvas. One of the main challenges was to design an experience that remained impactful and enjoyable for everyone in the arena, with a full 360° view around the court.

At the crossroads of street art and digital performance, this projection-mapping piece transforms sports courts into a dynamic canvas. One of the main challenges was to design an experience that remained impactful and enjoyable for everyone in the arena, with a full 360° view around the court.

Urban Creativity

Mixed techniques

The official Paris 2024 branding was creatively integrated into the piece using a mix of 2D vector design and 3D techniques, allowing us to play with depth and volume to craft impactful transitions and bold visual effects.

The official Paris 2024 branding was creatively integrated into the piece using a mix of 2D vector design and 3D techniques, allowing us to play with depth and volume to craft impactful transitions and bold visual effects.

Art Direction   —  Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Motion Design  —  Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Interactive  —  Ottomata

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!