Vuse Campaigns

OVERVIEW

A series of brand films and interactive installations created for Vuse, bringing the products to life through bold motion design and immersive visual storytelling. From cinematic brand videos to large-scale experiences at the Toronto flagship store, each piece explores the brand’s identity across distinct creative worlds.

ROLE

ROLE

ROLE

Creative & Art Direction
Motion Design

Creative & Art Direction
Motion Design

CLIENT

CLIENT

Vuse

Vuse

AGENCY/STUDIO

AGENCY/STUDIO

YHP/HOP
Doki

YHP/HOP
Doki

We developed a custom visual language inspired by the organic spread of the Cordyceps fungus. Through layered textures, seamless transitions, and precise architectural integration, the building appeared to come alive, blurring the line between digital narrative and physical structure.

We developed a custom visual language inspired by the organic spread of the Cordyceps fungus. Through layered textures, seamless transitions, and precise architectural integration, the building appeared to come alive, blurring the line between digital narrative and physical structure.

Fungal Luminescence

Unreleased Footage

One of the project’s key challenges was to incorporate unreleased footage from The Last of Us into the visual experience, while maintaining the tension, the pacing, and the emotional weight of the series. We crafted bespoke transitions to embed these exclusive scenes seamlessly into the projection mapping, using the building’s geometry to amplify key moments.

One of the project’s key challenges was to incorporate unreleased footage from The Last of Us into the visual experience, while maintaining the tension, the pacing, and the emotional weight of the series. We crafted bespoke transitions to embed these exclusive scenes seamlessly into the projection mapping, using the building’s geometry to amplify key moments.

Art Direction   —  Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Motion Design  —  Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Interactive  —  Ottomata

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!