Vuse Campaigns

OVERVIEW

A series of brand films and interactive installations created for Vuse, bringing the products to life through bold motion design and immersive visual storytelling. From cinematic brand videos to large-scale experiences at the Toronto flagship store, each piece explores the brand’s identity across distinct creative worlds.

ROLE

ROLE

ROLE

Creative & Art Direction
Motion Design

Creative & Art Direction
Motion Design

CLIENT

CLIENT

Vuse

Vuse

AGENCY/STUDIO

AGENCY/STUDIO

YHP/HOP
Doki

YHP/HOP
Doki

The installation plays with perpetual motion, transforming gravity into a hypnotic visual dance. Each captive sphere becomes a note in a dynamic score, where bounces and oscillations compose a poetry in movement.

The installation plays with perpetual motion, transforming gravity into a hypnotic visual dance. Each captive sphere becomes a note in a dynamic score, where bounces and oscillations compose a poetry in movement.

Kinetic Poetry

Digital Mosaic

The digital mural unfolds across 35 screens, assembled to form a modern mosaic. Between these panels, LED tubes punctuate the composition with luminous pulses, creating a link between pixels and light.

The digital mural unfolds across 35 screens, assembled to form a modern mosaic. Between these panels, LED tubes punctuate the composition with luminous pulses, creating a link between pixels and light.

Kinetic elements interact in a dynamic play of light, textures, and color across the installation. The vibrant hues emphasize the movement and physicality of the spheres, creating layers of visual depth and energy.

Kinetic elements interact in a dynamic play of light, textures, and color across the installation. The vibrant hues emphasize the movement and physicality of the spheres, creating layers of visual depth and energy.

Bouncing Colors

Spatial Audio

With four distinct audio channels, the installation offers an immersive sound experience where every sound finds its place in space. The main challenge was to reproduce the subtle noises of the moving spheres without creating cacophony, while integrating a meditative soundscape that envelops the listener.

With four distinct audio channels, the installation offers an immersive sound experience where every sound finds its place in space. The main challenge was to reproduce the subtle noises of the moving spheres without creating cacophony, while integrating a meditative soundscape that envelops the listener.

Art Direction   —  Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Motion Design  —  Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Interactive  —  Ottomata

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!