Vuse Campaigns

OVERVIEW

A series of brand films and interactive installations created for Vuse, bringing the products to life through bold motion design and immersive visual storytelling. From cinematic brand videos to large-scale experiences at the Toronto flagship store, each piece explores the brand’s identity across distinct creative worlds.

ROLE

ROLE

ROLE

Creative & Art Direction
Motion Design

Creative & Art Direction
Motion Design

CLIENT

CLIENT

Vuse

Vuse

AGENCY/STUDIO

AGENCY/STUDIO

YHP/HOP
Doki

YHP/HOP
Doki

Designed for an ambitious setup featuring a massive LED wall at the back of the stage, along with additional screens on the floor and ceiling, the visuals played with perspective, light, and reflection to immerse the audience in a dreamlike atmosphere.

Designed for an ambitious setup featuring a massive LED wall at the back of the stage, along with additional screens on the floor and ceiling, the visuals played with perspective, light, and reflection to immerse the audience in a dreamlike atmosphere.

Innovative Stage Design

Singing Lights

Each visual sequence was designed to interact with the music, light and form becoming extensions of the band’s performance. The monolithic structures came alive, pulsing and shimmering in sync with the rhythm, creating moments where the stage itself seemed to sing.

Each visual sequence was designed to interact with the music, light and form becoming extensions of the band’s performance. The monolithic structures came alive, pulsing and shimmering in sync with the rhythm, creating moments where the stage itself seemed to sing.

Art Direction   —  Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Motion Design  —  Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Interactive  —  Ottomata

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!