Vuse Campaigns

OVERVIEW

A series of brand films and interactive installations created for Vuse, bringing the products to life through bold motion design and immersive visual storytelling. From cinematic brand videos to large-scale experiences at the Toronto flagship store, each piece explores the brand’s identity across distinct creative worlds.

ROLE

ROLE

ROLE

Creative & Art Direction
Motion Design

Creative & Art Direction
Motion Design

CLIENT

CLIENT

Vuse

Vuse

AGENCY/STUDIO

AGENCY/STUDIO

YHP/HOP
Doki

YHP/HOP
Doki

Through a play of silhouettes, blur, and color fields, the visuals for Hold Me Down explore the body as both form and landscape. Light becomes the driving force, revealing movement, duplicating shapes, and turning human presence into shifting echoes.

Through a play of silhouettes, blur, and color fields, the visuals for Hold Me Down explore the body as both form and landscape. Light becomes the driving force, revealing movement, duplicating shapes, and turning human presence into shifting echoes.

Echoes of the Body

Painted Chaos

For "Killing Boys", the visuals were built from filmed paint splashes and fluid colors, composited to create a growing accumulation that gradually plunges into darkness. The sequence reaches its peak as the staircase screen rises into the air, turning this moment into an epic and dramatic transition on stage.

For "Killing Boys", the visuals were built from filmed paint splashes and fluid colors, composited to create a growing accumulation that gradually plunges into darkness. The sequence reaches its peak as the staircase screen rises into the air, turning this moment into an epic and dramatic transition on stage.

Art Direction   —  Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Motion Design  —  Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Interactive  —  Ottomata

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!