Vuse Campaigns

OVERVIEW

A series of brand films and interactive installations created for Vuse, bringing the products to life through bold motion design and immersive visual storytelling. From cinematic brand videos to large-scale experiences at the Toronto flagship store, each piece explores the brand’s identity across distinct creative worlds.

ROLE

ROLE

ROLE

Creative & Art Direction
Motion Design

Creative & Art Direction
Motion Design

CLIENT

CLIENT

Vuse

Vuse

AGENCY/STUDIO

AGENCY/STUDIO

YHP/HOP
Doki

YHP/HOP
Doki

Spanning 16 000 square feet of ice, this large-scale interactive experience built around three distinct visual worlds invite audiences of all ages to reconnect with the child within through movement and collective play.

Spanning 16 000 square feet of ice, this large-scale interactive experience built around three distinct visual worlds invite audiences of all ages to reconnect with the child within through movement and collective play.

Three Worlds. One Playground.

Interactive Ice Rink

The rink becomes an ever-evolving interactive artwork, where each skater’s path generates playful real-time interactions. Shaped by the energy and movement of the crowd, every session becomes a unique collective experience.

The rink becomes an ever-evolving interactive artwork, where each skater’s path generates playful real-time interactions. Shaped by the energy and movement of the crowd, every session becomes a unique collective experience.

Set in the heart of Montréal’s Quartier des Spectacles, the project reimagines the rink as a playful experience where light, movement, and play come together to spark wonder and collective joy.

Set in the heart of Montréal’s Quartier des Spectacles, the project reimagines the rink as a playful experience where light, movement, and play come together to spark wonder and collective joy.

Collective Experience

Art Direction   —  Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Motion Design  —  Jean-Christophe Henry, Josselin Bey, Stefano Gemmellaro
Interactive  —  Ottomata

Smooth Scroll
This will hide itself!