It Was There All Along

OVERVIEW

It Was There All Along is a fast-paced, multi-technique exploration of the exhilarating highs and tense lows faced by agency creatives racing against the clock to find the big idea. Through bold visual experimentation and playful storytelling, this motion design film capture the chaotic, messy, and magical essence of the creative journey.

ROLE

ROLE

ROLE

3D Motion Design

3D Motion Design

AGENCY

AGENCY

Thinkbox

Thinkbox

AGENCY/STUDIO

AGENCY/STUDIO

The Heist
Anecdote
Doki

The Heist
Anecdote
Doki

At the crossroads of street art and digital performance, this projection-mapping piece transforms sports courts into a dynamic canvas. One of the main challenges was to design an experience that remained impactful and enjoyable for everyone in the arena, with a full 360° view around the court.

At the crossroads of street art and digital performance, this projection-mapping piece transforms sports courts into a dynamic canvas. One of the main challenges was to design an experience that remained impactful and enjoyable for everyone in the arena, with a full 360° view around the court.

Urban Creativity

Mixed techniques

The official Paris 2024 branding was creatively integrated into the piece using a mix of 2D vector design and 3D techniques, allowing us to play with depth and volume to craft impactful transitions and bold visual effects.

The official Paris 2024 branding was creatively integrated into the piece using a mix of 2D vector design and 3D techniques, allowing us to play with depth and volume to craft impactful transitions and bold visual effects.

Production —  The Heist
Director   —  Prajay Mehta, Sebastien Camden, Vincent Raineri
Creative & Art Direction   —  Sebastien Camden, Vincent Raineri
Script  —  Laura Bell, Sadie Graham, Sebastien Camden, Vincent Raineri
Lead Animator  —  Prajay Mehta, Sebastien Camden, Vincent Raineri
2D Animation  —  Arturo Acevedo, Kyle Castro, Sebastien Camden, Vincent Raineri
3D Animation  —  Ben Marley, Ken George, Josselin Bey, Jean-Christophe Henry, Stefano Gemmellaro, Vincent Raineri
Cel Animation  —  Vince Hurtu
Music  —  Evan Hutchings, DK The Drummer
Sound Design & Mixing  —  Joseph K Sims
Managing Director  —  Stefan Szary
Associate Head of Production  —  Stefan Feldmann
Production Coordinator  —  Alexandra Roberts
Senior Producer  —  Will Dickson
Executive Creative Director  —  Michael Kern

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!