It Was There All Along

OVERVIEW

It Was There All Along is a fast-paced, multi-technique exploration of the exhilarating highs and tense lows faced by agency creatives racing against the clock to find the big idea. Through bold visual experimentation and playful storytelling, this motion design film capture the chaotic, messy, and magical essence of the creative journey.

ROLE

ROLE

ROLE

3D Motion Design

3D Motion Design

CLIENT

CLIENT

Thinkbox

Thinkbox

AGENCY/STUDIO

AGENCY/STUDIO

The Heist
Anecdote
Doki

The Heist
Anecdote
Doki

We developed a custom visual language inspired by the organic spread of the Cordyceps fungus. Through layered textures, seamless transitions, and precise architectural integration, the building appeared to come alive, blurring the line between digital narrative and physical structure.

We developed a custom visual language inspired by the organic spread of the Cordyceps fungus. Through layered textures, seamless transitions, and precise architectural integration, the building appeared to come alive, blurring the line between digital narrative and physical structure.

Fungal Luminescence

Unreleased Footage

One of the project’s key challenges was to incorporate unreleased footage from The Last of Us into the visual experience, while maintaining the tension, the pacing, and the emotional weight of the series. We crafted bespoke transitions to embed these exclusive scenes seamlessly into the projection mapping, using the building’s geometry to amplify key moments.

One of the project’s key challenges was to incorporate unreleased footage from The Last of Us into the visual experience, while maintaining the tension, the pacing, and the emotional weight of the series. We crafted bespoke transitions to embed these exclusive scenes seamlessly into the projection mapping, using the building’s geometry to amplify key moments.

Production —  The Heist
Director   —  Prajay Mehta, Sebastien Camden, Vincent Raineri
Creative & Art Direction   —  Sebastien Camden, Vincent Raineri
Script  —  Laura Bell, Sadie Graham, Sebastien Camden, Vincent Raineri
Lead Animator  —  Prajay Mehta, Sebastien Camden, Vincent Raineri
2D Animation  —  Arturo Acevedo, Kyle Castro, Sebastien Camden, Vincent Raineri
3D Animation  —  Ben Marley, Ken George, Josselin Bey, Jean-Christophe Henry, Stefano Gemmellaro, Vincent Raineri
Cel Animation  —  Vince Hurtu
Music  —  Evan Hutchings, DK The Drummer
Sound Design & Mixing  —  Joseph K Sims
Managing Director  —  Stefan Szary
Associate Head of Production  —  Stefan Feldmann
Production Coordinator  —  Alexandra Roberts
Senior Producer  —  Will Dickson
Executive Creative Director  —  Michael Kern

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!