It Was There All Along

OVERVIEW

It Was There All Along is a fast-paced, multi-technique exploration of the exhilarating highs and tense lows faced by agency creatives racing against the clock to find the big idea. Through bold visual experimentation and playful storytelling, this motion design film capture the chaotic, messy, and magical essence of the creative journey.

ROLE

ROLE

ROLE

3D Motion Design

3D Motion Design

CLIENT

CLIENT

Thinkbox

Thinkbox

AGENCY/STUDIO

AGENCY/STUDIO

The Heist
Anecdote
Doki

The Heist
Anecdote
Doki

The installation plays with perpetual motion, transforming gravity into a hypnotic visual dance. Each captive sphere becomes a note in a dynamic score, where bounces and oscillations compose a poetry in movement.

The installation plays with perpetual motion, transforming gravity into a hypnotic visual dance. Each captive sphere becomes a note in a dynamic score, where bounces and oscillations compose a poetry in movement.

Kinetic Poetry

Digital Mosaic

The digital mural unfolds across 35 screens, assembled to form a modern mosaic. Between these panels, LED tubes punctuate the composition with luminous pulses, creating a link between pixels and light.

The digital mural unfolds across 35 screens, assembled to form a modern mosaic. Between these panels, LED tubes punctuate the composition with luminous pulses, creating a link between pixels and light.

Kinetic elements interact in a dynamic play of light, textures, and color across the installation. The vibrant hues emphasize the movement and physicality of the spheres, creating layers of visual depth and energy.

Kinetic elements interact in a dynamic play of light, textures, and color across the installation. The vibrant hues emphasize the movement and physicality of the spheres, creating layers of visual depth and energy.

Bouncing Colors

Spatial Audio

With four distinct audio channels, the installation offers an immersive sound experience where every sound finds its place in space. The main challenge was to reproduce the subtle noises of the moving spheres without creating cacophony, while integrating a meditative soundscape that envelops the listener.

With four distinct audio channels, the installation offers an immersive sound experience where every sound finds its place in space. The main challenge was to reproduce the subtle noises of the moving spheres without creating cacophony, while integrating a meditative soundscape that envelops the listener.

Production —  The Heist
Director   —  Prajay Mehta, Sebastien Camden, Vincent Raineri
Creative & Art Direction   —  Sebastien Camden, Vincent Raineri
Script  —  Laura Bell, Sadie Graham, Sebastien Camden, Vincent Raineri
Lead Animator  —  Prajay Mehta, Sebastien Camden, Vincent Raineri
2D Animation  —  Arturo Acevedo, Kyle Castro, Sebastien Camden, Vincent Raineri
3D Animation  —  Ben Marley, Ken George, Josselin Bey, Jean-Christophe Henry, Stefano Gemmellaro, Vincent Raineri
Cel Animation  —  Vince Hurtu
Music  —  Evan Hutchings, DK The Drummer
Sound Design & Mixing  —  Joseph K Sims
Managing Director  —  Stefan Szary
Associate Head of Production  —  Stefan Feldmann
Production Coordinator  —  Alexandra Roberts
Senior Producer  —  Will Dickson
Executive Creative Director  —  Michael Kern

Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!
Smooth Scroll
This will hide itself!