Ozitem

OVERVIEW

For Ozitem, the entire piece was built from a minimal set of basic forms, allowing rhythm, movement, and the interplay between elements to express the brand’s digital transformation services. The result is a digital environment that feels both abstract and distinctly technological.

ROLE

Creative & Art Direction
Motion Design

AGENCY

Ozitem

AGENCY/STUDIO

Pinkanova

At the crossroads of street art and digital performance, this projection-mapping piece transforms sports courts into a dynamic canvas. One of the main challenges was to design an experience that remained impactful and enjoyable for everyone in the arena, with a full 360° view around the court.

Urban Creativity

Mixed techniques

The official Paris 2024 branding was creatively integrated into the piece using a mix of 2D vector design and 3D techniques, allowing us to play with depth and volume to craft impactful transitions and bold visual effects.