The Unfrozen Toy Box

OVERVIEW

Created for LUMINO at Montréal’s Esplanade Tranquille, The Unfrozen Toy Box reimagines the outdoor skating rink as a large-scale interactive experience where movement, light, and play converge. The installation invites skaters to move through a series of visual worlds evolving in real time beneath their blades, turning the ice into a playful, living playground.

ROLE

ROLE

ROLE

Creative & Art Direction

Creative & Art Direction

AGENCY

AGENCY

Quartier Des Spectacles (Montréal)

Quartier Des Spectacles (Montréal)

AGENCY/STUDIO

AGENCY/STUDIO

Ottomata
Doki

Ottomata
Doki

At the crossroads of street art and digital performance, this projection-mapping piece transforms sports courts into a dynamic canvas. One of the main challenges was to design an experience that remained impactful and enjoyable for everyone in the arena, with a full 360° view around the court.

At the crossroads of street art and digital performance, this projection-mapping piece transforms sports courts into a dynamic canvas. One of the main challenges was to design an experience that remained impactful and enjoyable for everyone in the arena, with a full 360° view around the court.

Urban Creativity

Mixed techniques

The official Paris 2024 branding was creatively integrated into the piece using a mix of 2D vector design and 3D techniques, allowing us to play with depth and volume to craft impactful transitions and bold visual effects.

The official Paris 2024 branding was creatively integrated into the piece using a mix of 2D vector design and 3D techniques, allowing us to play with depth and volume to craft impactful transitions and bold visual effects.

Concept & Creative Direction  —  Ottomata, Doki
Art Direction  —  Jean-Christophe Henry, Stefano Gemmellaro, Josselin Bey
Motion Design  —  Jean-Christophe Henry, Stefano Gemmellaro, Josselin Bey
Creative Programming  —  Charles-Éric Gandubert, Sophie Schulz, Hugo Laliberté
Technical Direction —  Jonathan Jeanson
Sound Design  —  Hugo Laliberté
Drone cinematography & Photography​​​​​​​  —  Jean-François Savaria, Hugo Laliberté
Production​​​​​​​  —  Quartier Des Spectacles (Montréal)
Financial Support  —  Tourisme Montréal, Ministère du Tourisme du Québec

Smooth Scroll
This will hide itself!