The Unfrozen Toy Box

OVERVIEW

Created for LUMINO at Montréal’s Esplanade Tranquille, The Unfrozen Toy Box reimagines the outdoor skating rink as a large-scale interactive experience where movement, light, and play converge. The installation invites skaters to move through a series of visual worlds evolving in real time beneath their blades, turning the ice into a playful, living playground.

ROLE

ROLE

ROLE

Creative & Art Direction

Creative & Art Direction

CLIENT

CLIENT

Quartier Des Spectacles (Montréal)

Quartier Des Spectacles (Montréal)

AGENCY/STUDIO

AGENCY/STUDIO

Ottomata
Doki

Ottomata
Doki

From dense messaging to dozens of photos and videos, we translated the content into dynamic, edgy animations that kept the pace sharp and the visuals instantly engaging.

From dense messaging to dozens of photos and videos, we translated the content into dynamic, edgy animations that kept the pace sharp and the visuals instantly engaging.

Say it in a snap

Transparent Screens

We designed visuals that seamlessly interacted with the see-through displays, creating depth, movement, and a sense of immersion that pushed the boundaries of what a live presentation could be.

We designed visuals that seamlessly interacted with the see-through displays, creating depth, movement, and a sense of immersion that pushed the boundaries of what a live presentation could be.

The NewFronts keynote wasn’t just a presentation, it was a performance. From playful visual sequences to the live musical finale, we crafted animations that amplified the fun, energy, and entertainment of the show, turning every moment on stage into an immersive experience.

The NewFronts keynote wasn’t just a presentation, it was a performance. From playful visual sequences to the live musical finale, we crafted animations that amplified the fun, energy, and entertainment of the show, turning every moment on stage into an immersive experience.

Play the Stage

Concept & Creative Direction  —  Ottomata, Doki
Art Direction  —  Jean-Christophe Henry, Stefano Gemmellaro, Josselin Bey
Motion Design  —  Jean-Christophe Henry, Stefano Gemmellaro, Josselin Bey
Creative Programming  —  Charles-Éric Gandubert, Sophie Schulz, Hugo Laliberté
Technical Direction —  Jonathan Jeanson
Sound Design  —  Hugo Laliberté
Drone cinematography & Photography​​​​​​​  —  Jean-François Savaria, Hugo Laliberté
Production​​​​​​​  —  Quartier Des Spectacles (Montréal)
Financial Support  —  Tourisme Montréal, Ministère du Tourisme du Québec

Smooth Scroll
This will hide itself!