The Unfrozen Toy Box

OVERVIEW

Created for LUMINO at Montréal’s Esplanade Tranquille, The Unfrozen Toy Box reimagines the outdoor skating rink as a large-scale interactive experience where movement, light, and play converge. The installation invites skaters to move through a series of visual worlds evolving in real time beneath their blades, turning the ice into a playful, living playground.

ROLE

ROLE

ROLE

Creative & Art Direction

Creative & Art Direction

CLIENT

CLIENT

Quartier Des Spectacles (Montréal)

Quartier Des Spectacles (Montréal)

AGENCY/STUDIO

AGENCY/STUDIO

Ottomata
Doki

Ottomata
Doki

The minimalist style focuses attention on what matters, creating a clean, modern visual language. Iconic blue and red tones reinforce the channel’s identity while providing bold contrast. Dynamic, fluid motion conveys the urgency of breaking news, reflecting the energy and immediacy of Quebec’s most iconic news channel.

The minimalist style focuses attention on what matters, creating a clean, modern visual language. Iconic blue and red tones reinforce the channel’s identity while providing bold contrast. Dynamic, fluid motion conveys the urgency of breaking news, reflecting the energy and immediacy of Quebec’s most iconic news channel.

Minimalism & Maximum Impact

Concept & Creative Direction  —  Ottomata, Doki
Art Direction  —  Jean-Christophe Henry, Stefano Gemmellaro, Josselin Bey
Motion Design  —  Jean-Christophe Henry, Stefano Gemmellaro, Josselin Bey
Creative Programming  —  Charles-Éric Gandubert, Sophie Schulz, Hugo Laliberté
Technical Direction —  Jonathan Jeanson
Sound Design  —  Hugo Laliberté
Drone cinematography & Photography​​​​​​​  —  Jean-François Savaria, Hugo Laliberté
Production​​​​​​​  —  Quartier Des Spectacles (Montréal)
Financial Support  —  Tourisme Montréal, Ministère du Tourisme du Québec

Smooth Scroll
This will hide itself!