The Unfrozen Toy Box

OVERVIEW

Created for LUMINO at Montréal’s Esplanade Tranquille, The Unfrozen Toy Box reimagines the outdoor skating rink as a large-scale interactive experience where movement, light, and play converge. The installation invites skaters to move through a series of visual worlds evolving in real time beneath their blades, turning the ice into a playful, living playground.

ROLE

ROLE

ROLE

Creative & Art Direction

Creative & Art Direction

CLIENT

CLIENT

Quartier Des Spectacles (Montréal)

Quartier Des Spectacles (Montréal)

AGENCY/STUDIO

AGENCY/STUDIO

Ottomata
Doki

Ottomata
Doki

Spanning 16 000 square feet of ice, this large-scale interactive experience built around three distinct visual worlds invite audiences of all ages to reconnect with the child within through movement and collective play.

Spanning 16 000 square feet of ice, this large-scale interactive experience built around three distinct visual worlds invite audiences of all ages to reconnect with the child within through movement and collective play.

Three Worlds. One Playground.

Interactive Ice Rink

The rink becomes an ever-evolving interactive artwork, where each skater’s path generates playful real-time interactions. Shaped by the energy and movement of the crowd, every session becomes a unique collective experience.

The rink becomes an ever-evolving interactive artwork, where each skater’s path generates playful real-time interactions. Shaped by the energy and movement of the crowd, every session becomes a unique collective experience.

Set in the heart of Montréal’s Quartier des Spectacles, the project reimagines the rink as a playful experience where light, movement, and play come together to spark wonder and collective joy.

Set in the heart of Montréal’s Quartier des Spectacles, the project reimagines the rink as a playful experience where light, movement, and play come together to spark wonder and collective joy.

Collective Experience

Concept & Creative Direction  —  Ottomata, Doki
Art Direction  —  Jean-Christophe Henry, Stefano Gemmellaro, Josselin Bey
Motion Design  —  Jean-Christophe Henry, Stefano Gemmellaro, Josselin Bey
Creative Programming  —  Charles-Éric Gandubert, Sophie Schulz, Hugo Laliberté
Technical Direction —  Jonathan Jeanson
Sound Design  —  Hugo Laliberté
Drone cinematography & Photography​​​​​​​  —  Jean-François Savaria, Hugo Laliberté
Production​​​​​​​  —  Quartier Des Spectacles (Montréal)
Financial Support  —  Tourisme Montréal, Ministère du Tourisme du Québec

Smooth Scroll
This will hide itself!